Frequently Asked Questions

What is information architecture?

Information architecture is the relationship of how all the different pages of a website are related to each other. This is communicated visually through a sitemap.

Here is an example of a sitemap:

What is an interactive prototype?

An interactive prototype is a temporary version of your website that is designed to prove the functionality and features as they will work in the browser.  It looks like your website, but is not accessed through your domain.

Here is an example of a prototype:

Why do you use WordPress?

WordPress is open source content management software and currently powers around 28% of all websites on the Internet. The project is contributed to by tens of thousands of developers all over the world and is growing from strength to strength. WordPress allows us to develop flexible and customisable websites to modern standards and observes web development best practices. Furthermore the community of web developers that use WordPress reaches far and wide and allows us to tap into this collective intelligence and bring that wealth of experience to your project.

Where is the website hosted?

Your website needs to be hosted by a hosting company that specialises in WordPress hosting. There are many companies that do this. WP Engine, Siteground, Pagely and Pantheon are just a few who specialise in this area. We are more than happy to make a personal recommendation should you require one. .. Go Daddy is fine. I will create the prototype on Site Ground, and then move the whole package to your Go Daddy account, where it will live until we update it. You will have a backup version to save on your computer and so will I. Back Up versions do not take up much space.

Who do I call if something goes wrong with the website or I can’t figure something out?

Yes, of course, me!

What happens after the website is launched?

Once your website is launched, we will provide 30 days of analytics and updates to make sure any bugs have been ironed out and that you are confident using your new website. After this you will have 12 months support of emergencies. (Though, I doubt there will be any.)  In other words, your website care plan is built in to this agreement for 1 year. Though, it does not include massive edits. After 1 year, you will be charged $100/year for the website itself to be supported by So Sprightly Mixed Media.


How long will it take to appear at the top of Google?

The time it takes for your website to appear on page 1 of Google depends on a number of factors. It depends on the search phrase people are using to find your website and the number of other websites that are also available for those search phrases. Nobody can truly say how long it will take for your website to appear at the top of search engine results pages (including people who actually work for Google), however there are a number of factors that can improve your chances. Building your website on WordPress is a good start as WordPress has some great Search Engine Optimisation fundamentals built-in. Creating unique and interesting content on a regular basis for your website is also critical to increase your visibility amongst search engines. Launching your website and then forgetting about it is a surefire way to get lost amongst the noise. – So Sprightly offers a 3 month SEO Plan as an option.

How will I know if anyone is visiting my website?

We will install Google analytics software on your new website and show you how to log into your Google analytics account where you can see a wide range of statistics about your website including number of visits, pageviews than the amount of time people are spending on your website. This will require a separate email (gmail) but it is worth it.

Once you subscribe to one of our website care plans you will also receive more detailed analysis about your website performance and recommendations on how to improve.

What happens if I want to add some features to the website while you’re building it?

Whilst we like to be flexible and responsive to your needs, we also like to deliver what we promise within the timeframes and budgets we have allowed. If you ask us to add new features to your website while we are building it, will most likely ask why? If we all agree that your new request will help us achieve our objectives then we will be more than happy to oblige. If this new feature is something you would like to add to your website but is not directly tied to your original objectives then we will suggest to schedule it for a second iteration of the website once it has been launched. This will require a new proposal.


FAQ adapted from by Troy Dean